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Debunking the Myths About Premium-Based Fundraising

The tips in this guide will help you to re-examine your direct mail efforts with fresh ideas that will improve results.

Topics include:

  • Measuring return on investment vs. cost per piece
  • Retaining a donor enrolled via a product based mailing
  • Appealing to high end donors through premium-based fundraising methods
  • Dramatically increasing response rates of nominal gifts which equates to higher revenues
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